At Dims Studio you'll find wool rugs that both warm up and make a statement in the room. The selection is handpicked by Dinna and comes especially from Doing Goods and Bongusta, who work with hand-tufted wool and a cotton backing. Wool is a natural material that holds its shape, withstands wear and tear, and becomes more beautiful with age.
Why choose a rug in wool?
Wool is self-cleaning, dirt-repellent and temperature-regulating: it keeps you warm in winter and feels cool in summer. The fibres are naturally elastic, so the rug springs back into shape after furniture and footsteps. That's why a wool rug typically lasts many years longer than an equivalent one in synthetic fibres.
Wool rugs in several sizes
Small wool rugs for the hallway, bathroom or children's room
Medium-sized models in front of the sofa or by the bed
Large wool rugs as a unifying element in the living room
Wool throws for the back of the sofa or the foot of the bed
Wool rugs from Doing Goods and Bongusta
Doing Goods is known for hand-tufted animal rugs in 100% wool: tiger, leopard, polar bear and crocodile in bold colours. Bongusta works with both wool and cotton and gives classic motifs a colourful twist. Both brands produce in small batches with visible craftsmanship.
How to care for your wool rug
Vacuum regularly on low suction, and avoid rubbing stains, instead, dab them with a damp cloth. New wool rugs shed a bit in the first few weeks, which is completely normal and settles down on its own. Turn the rug a couple of times a year so it wears evenly.
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What is a wool rug?
A wool rug is a floor rug or throw where the pile is made of pure wool, most often hand-tufted onto a woven cotton backing. At Dims Studio you'll find wool rugs from Doing Goods, Bongusta and Broste Copenhagen, hand-picked by Dinna with a focus on motif, colour and visible craftsmanship. What they have in common is that they're made in smaller batches, so each rug has small variations.
Materials and types of wool rugs
Wool is a natural fibre that's elastic, dirt-repellent and temperature-regulating. The fibres spring back into shape after furniture and footsteps, and the surface collects less dirt than synthetic fibres. The wool rugs in the range fall into three main types:
Shaped rugs, where the rug follows the animal's silhouette: tiger, leopard, panda, bear, zebra, crocodile, giraffe, lion, wolf, dalmatian, chihuahua, triceratops, rabbit, lamb and bambi.
Head rugs, where only the animal's head is shaped: tiger head, leopard head, bear head, panda head, giraffe head and panther head, often in both a small and a large version.
Motif rugs in rectangular or organic shapes, where the pattern carries the rug: among others Blomstervase, Ming vase, Potpourri, Electro, Limone, Cherry, Bounty, Soulmates, Lucky cat and Drage from Bongusta, as well as Koi and Wave from Broste Copenhagen.
Sizes and dimensions of wool rugs
Most designs come in two or three sizes, so you can choose the same motif for the nursery or the living room floor. Specific measurements from the range:
Small wool rugs from approx. 50 x 85 cm, as an accent in the hallway, by the bed or in the nursery.
Medium sized around 70 x 125 cm, 92 x 62 cm, 144 x 93 cm or 153 x 110 cm, ideal in front of the sofa.
Large wool rugs from 115 x 190 cm up to 250 x 160 cm and 300 x 150 cm, as the room's unifying element.
Bongusta's Tiger rug, for example, comes in 50 x 85 cm, 70 x 125 cm and 115 x 190 cm, while Doing Goods' crocodile rug ranges from 117 x 62 cm over 202 x 89 cm to 300 x 150 cm. The exact measurement is always stated on the individual product.
Wool rugs from Doing Goods, Bongusta and Broste Copenhagen
Doing Goods is behind the largest part of the selection with hand-tufted wool animal rugs, where the fur is embroidered in longer thread, giving the surface tactile depth. Bongusta works with both animal motifs and graphic and botanical patterns, often in bolder colours. Broste Copenhagen contributes the more subdued designs like Koi and Wave, where the shape is organic and the colour palette calm.
Use and styling of wool rugs
Place a large wool rug under the coffee table so it ties the sofa and seating area together.
Use a shaped rug in front of the bed or in the nursery, where the form becomes a playful element.
Several designs also work as a wall hanging, check the individual product for hanging options.
Combine two small rugs instead of one large one if the room has several zones.
Combine with animal rugs in the same colour palette for a cohesive look.
Wool rugs in different interior styles
In a bright Nordic home, a wool rug in muted tones adds weight and warmth to an otherwise minimal room. If the decor is colourful and maximalist, a pink leopard or tiger rug can become the room's eye-catcher. For the boho style, the hand-tufted surfaces and organic shapes pair well with other natural materials, and in the children's room, the animal motif becomes a whimsical element rather than just a floor rug.
How to care for your wool rug
Vacuum regularly on low suction, and avoid rubbing stains, dab them instead with a damp cloth. New wool rugs shed a little in the first few weeks, which is normal for hand-tufted wool and fades on its own. Turn the rug a couple of times a year so it wears evenly, and avoid strong direct sunlight for long periods. Always follow the care instructions for the individual product.
Frequently asked questions
What is a wool rug?
A wool rug is a rug where the pile is made of pure wool, typically hand-tufted onto a woven cotton backing.
How big are the wool rugs?
The range goes from approx. 50 x 85 cm to 300 x 150 cm. Most designs come in two or three sizes.
Why choose wool over synthetic fibres?
Wool is naturally elastic, dirt-repellent and temperature-regulating, so the rug straightens itself out around furniture and holds its shape for a long time.
Why is my new wool rug shedding?
Loose fibres from the tufting process are released during the first few weeks. This is normal for hand-tufted wool and fades on its own.
How do I clean a wool rug?
Vacuum on low suction, and dab stains with a damp cloth instead of rubbing. Always follow the care instructions on the product.
Can a wool rug be hung on the wall?
Several of the designs can be used as wall hangings. Check the individual product to see if there's a hanging loop on the back.
Which wool rug suits the children's room?
The small figure rugs from approx. 50 x 85 cm to 100 x 66 cm work well, as the shape and motif make an impact without taking up the whole floor.
What's the difference between a wool rug and a wool throw?
A wool rug lies on the floor and has a pile, while a throw is thin and meant to be draped over a sofa or bed.
