Doing Goods isn’t your typical home decor brand. The Dutch brand was founded in Amsterdam with a clear mission: to create colorful, handmade designs that also improve working conditions for the artisans who produce them. The result is a collection of rugs, coat hooks, jars, and accessories that stand out from the crowd—literally, when it comes to their famous animal rugs.
Who is Doing Goods?
Doing Goods was founded on the idea that good design and social responsibility can go hand in hand. The brand collaborates with artisans in India, where each product is handmade using traditional techniques. This means that no two products are exactly alike—there will always be slight variations in color, shape, and size, which is precisely what makes them special. Fair trade principles form the foundation of production: the artisans receive a fair wage, work under safe conditions, and have the opportunity to further develop their skills. The materials are primarily wool, cotton, and recycled metal.
Animal rugs: Art for the floor
Doing Goods is probably best known for their animal rugs. These are hand-tufted rugs shaped like full-size animals—and they’re wild (in both senses of the word). The tiger rug is iconic: a large, flat tiger in orange, black, and white, lying on the floor like a classic hunting trophy, just without any animal cruelty. In addition to tigers, you’ll find leopards with their distinctive spots, zebras in graphic black and white, flamingos in pink, bears in brown, and many more. Each rug is handmade from wool and cotton, and the details of the face, paws, and tail are surprisingly precise. The rugs work as floor rugs in children’s rooms, living rooms, and entryways, but many also hang them on the wall as textile art.
Hooks and knobs with personality
Doing Goods hooks and knobs follow the same philosophy as the rugs: animal shapes, bold colors, and handmade quality. You can find coat hooks shaped like animal heads—a parrot, a tiger, a flamingo—in hand-painted iron and brass. They are functional (they hold a jacket or a bag just fine), but they are first and foremost decorative. In an entryway, a row of different animal hooks creates a playful, personal look that says something about who lives in the home. The knobs are smaller and fit on drawers and cabinet doors—an easy way to upgrade boring IKEA furniture with a touch of color and humor.
Which animals are available as rugs?
Doing Goods’ animal rug selection is extensive and changes from season to season. The most popular and available models include: tiger (the best-seller), leopard, zebra, flamingo, bear, lion, panda, dog (several breeds), cat, fox, parrot, and giraffe. New designs are released regularly New items are added to the collection, and some models are produced in limited quantities. We regularly update our Doing Goods collection, so stop by to see what’s in stock right now.
Wall hangings from Doing Goods
Doing Goods wall hangings are textile art that you hang on the wall instead of laying on the floor. They are made from the same materials and with the same craftsmanship as the rugs, but designed to adorn a wall. The motifs range from abstract patterns to animal shapes and botanical designs. A wall rug from Doing Goods can replace a painting or a print and gives the room a warmer, more tactile feel than anything hanging behind glass.
Doing Goods wine stoppers and jars
In addition to rugs and coat hooks, Doing Goods also offers a line of smaller accessories. The ceramic and brass wine stoppers are popular gift ideas (read more in our article on wine stoppers). The hand-painted ceramic jars can serve as planters, storage jars, or pure decoration. The ottomans are handmade poufs in animal shapes—a tiger pouf or an elephant pouf that serves as both extra seating and a conversation starter. Even the cutlery from Doing Goods has personality, with colorful handles in enamel and brass.
Sustainable production and social impact
Doing Goods uses the phrase "handmade with a story" to describe their products, and it’s more than just a marketing slogan. Production takes place in collaboration with small workshops in India, where artisans use techniques passed down through generations. The brand pays fair trade prices, invests in workplace conditions, and supports local educational initiatives. The materials are sustainable as much as possible—the wool in the rugs is often sourced locally, and the metal parts in hooks and knobs are made from recycled metal. When you buy a Doing Goods product, you know it’s made by a real person under decent conditions—and you can tell by the quality.
Frequently Asked Questions
Can Doing Goods animal rugs be washed?
Doing Goods recommends spot cleaning with a damp cloth and mild detergent. The rugs should not be machine-washed, as this can alter their shape and colors. For larger stains, professional rug cleaning can be used.
Are Doing Goods products handmade?
Yes, all Doing Goods products are handmade by artisans in India. This means that each product is unique with slight variations in color and size—it’s part of the charm and a sign of genuine craftsmanship.
Where can I see the entire Doing Goods collection?
We have a dedicated Doing Goods collection featuring rugs, coat hooks, knobs, jars, wine stoppers, and more. The collection is regularly updated with new products, so be sure to check back often.
